“It’s the best thing to happen to music in about 30 to 40 years.”
Background
Amazon Music introduced a new “HD” streaming tier allowing fans to listen to over 60 Millions songs in the highest quality streaming audio.
Well behind their competitors in market share and brand awareness, Amazon Music needed an idea and execution that would not only launch the product, but also build their overall brand awareness and social following.
Idea: Hear All The Music
A series of films that feature an artist breaking down the incredible detail that goes into one of their songs — the intricacies that listeners may never hear in standard definition. Each film highlights the importance of what can only be heard with Amazon’s HD streaming service.
“Once you hear a higher quality, you just don’t want to go back.”
“To find new sounds on a record you already love .. as a music fan, it’s incredible.”
THE TEAM
Client - Amazon Music
Talent - Big Sean, Camila Cabello, Lewis Capaldi, Garth Brooks, Brittany Howard, Halsey, Mumford & Sons, Charlie Puth, Chris Stapleton, Neil Young, Vampire Weekend
Agency - Laundry Service
CD - Nathan Mallon, Chris Kitahara
CW - Newton Stern, Marcus Blackwell
Motion Designers - Scott Woodburn, Spencer Wainacht
Designers - Kevin Carter, Kristy Lawrence
Production - Cycle
Producers - Negar Shekarchi, Mara Auster, Roland Luitgaarden
Edit - Lost Planet
Color - Olio
VFX - Meister, Psyop