Background
For the first time, Bose was entering the gaming market—by introducing the QuietComfort® 35 II Gaming Headset. A dual use headset engineered to bring high audio performance to music and gameplay. With their award-winning noise-canceling technology and a detachable gaming module, this 2-in-1 gaming and lifestyle headset from Bose was ready to change the game.
Designed for hours of competitive gaming and music listening, with a classic look and comfortable fit to wear at home, work, and everywhere in-between.
Idea: Play Everything
A playable campaign to launch Bose first dual use gaming headset.
The game within the game
Leaning into gamers love for easter eggs—throughout the launch film we hid clues and cameos for them to find. Spot one of our URLs hidden in the spot, and you won a pair of the brand new Bose QC 35 II Gaming Headset.
THE TEAM
Client - Bose
Agency - Laundry Service
CD - Nathan Mallon, Chris Kitahara
Sr. CW - Nick Delisi
Writer - Aaron Marten
Snr Designer - Steph Che
Production - Cycle
Producers - Negar Shekarchi, Mara Auster, Jenni Hooper
Animation - Golden Wolfe