Background
Amazon Luna set out to launch a cloud based gaming service that makes it easy and accessible for gamers to quickly jump in and play across a range of screens and devices.
Initially launching with an ‘early access’ model they challenged us to help bring the product to life on social, while the majority of the public still couldn’t access Luna.
Launch
Outside of streaming platforms, where are gamers most active? Twitter. So naturally we launched Luna here. Introducing gamers and the world to our brand new platform and building a community of enthusiast along the way.
Our tone leaned into the playful nature of the platform, always inclusive and fun while educating both enthusiasts and core gamers alike of the benefits to cloud based gaming.
THE TEAM
Client - Amazon Luna
Agency - Laundry Service
CD - Nathan Mallon
Snr AD - Jacob Anderson
CW - Aaron Martin, Joanna Henkin
Motion Design - Nick Cho, Michael Ezeobi
Design - Scott Simmons, Jonathan Funes