https://nathanmallon.com/work daily 1.0 2023-07-17 https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1600231335270-Z6TGUQT1ZZ07TGK3GGUB/AMHD_Halsey.gif Work - Idea: Hear All The Music A series of films that feature an artist breaking down the incredible detail that goes into one of their songs — the intricacies that listeners may never hear in standard definition. Each film highlights the importance of what can only be heard with Amazon’s HD streaming service. https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1600233894149-NPBZSDQNEWP4U8XU4S5J/_W5A5592.jpg Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1600232897466-H2H8BYSE7BHINZ8Z7C85/AmazonMusic_Camila_Cabello_W5A8263.jpg Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1600233590279-8BSMPJDBJ892MI13BKZB/3C7A0398.JPG Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1600232623801-KCEZB3MROK8R3XUOOF4Q/AMAZON_MUSIC_HALSEY_02_0506.jpg Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1600232934466-9INCHAC0CUCTPGPYN7NE/3C7A9325.jpg Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1600234149303-0UQ9ZGBMKR8L9SRWTHP5/190820_Amazon_KR_14174.jpg Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1600233009325-ZV0UJQ4W1F8PCWD1NHCI/3C7A9100.JPG Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1600232948548-B0X6W78JPVBHPRC8N9VW/IMG_5435.JPG Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1600233691283-TMVCK5NCMA5AMWR6DFPE/_W5A6994.jpg Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1600234184576-DJJKHDTQV2SI0C3BO9OQ/190820_Amazon_KR_14224.jpg Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1600234501502-2DXHTVSZR6QRCEKXRKT6/AMAZON_MUISIC_BRITTANY_HOWARD_01_0240.jpg Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1600234133571-K122MH994CY9X1N446G1/3C7A0595.JPG Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1600231714090-G6D8IG73ND82XHJ5BGBJ/AMHD_BigSean.gif Work - Background Amazon Music introduced a new “HD” streaming tier allowing fans to listen to over 60 Millions songs in the highest quality streaming audio. Well behind their competitors in market share and brand awareness, Amazon Music needed an idea and execution that would not only launch the product, but also build their overall brand awareness and social following. https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1600229313279-LIX4TRU4U0HY44HRW6G4/BrittanyHowardAMHD.jpg Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1615955854097-TN59Q216TATQD9B1QF5H/boseplayeverything1.gif Work - Idea: Play Everything A playable campaign to launch Bose first dual use gaming headset. https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1615957501255-9YBW9PEHHU7KKJT08MMW/200715_EW_Gaming03Tibbers_Apartment_2754.jpg Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1615957494282-JCJ2QZG3AUU2CF6MTEHP/200715_EW_Gaming04_Tibbers_Outside_2888.jpg Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1615957508355-CP68E2FGLRQ88CVWGOKU/200715_EW_Gaming02_Tibbers_Apartment_2613.jpg Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1615957341158-8MXW06QUHWA5FT8C9711/200715_EW_Gaming01_Tibbers_Apartment_2507.jpg Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1615957448825-1D41KAQDD0H9SDWQRZ1C/200715_EW_Location03_Tibbers_Downtown_1040.jpg Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1615957476468-XH0WJ29ADIJN2NMH7GT5/200715_EW_Location04_Tibbers_Downtown_1400.jpg Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1615955800671-HKANJEIUNQIFPHYHBKUG/boseplayeverything2.gif Work - Background For the first time, Bose was entering the gaming market—by introducing the QuietComfort® 35 II Gaming Headset. A dual use headset engineered to bring high audio performance to music and gameplay. With their award-winning noise-canceling technology and a detachable gaming module, this 2-in-1 gaming and lifestyle headset from Bose was ready to change the game. Designed for hours of competitive gaming and music listening, with a classic look and comfortable fit to wear at home, work, and everywhere in-between. https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1615955056348-987KWLPT7HO946AVQ1O0/Bose_PlayEverything.gif Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1615956874137-K3C9FG8BVD1VY8VXQ21F/boseig.jpg Work - The game within the game Leaning into gamers love for easter eggs—throughout the launch film we hid clues and cameos for them to find. Spot one of our URLs hidden in the spot, and you won a pair of the brand new Bose QC 35 II Gaming Headset. https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1615960103262-L29HL7J9ZIBVZSLYC9U2/AmazonLunaTW.jpg Work - Launch Outside of streaming platforms, where are gamers most active? Twitter. So naturally we launched Luna here. Introducing gamers and the world to our brand new platform and building a community of enthusiast along the way. Our tone leaned into the playful nature of the platform, always inclusive and fun while educating both enthusiasts and core gamers alike of the benefits to cloud based gaming. https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1615959352131-XXU4YUPW252RFK7LCAC1/ForTheLoveOfPlay.gif Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1615962116520-NA3050670VQTZ8YE8H64/AMD0002_LUNA_WHEELOFGAMES_02082021_1x1.gif Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1615962033282-0293QECR3QDDV173RZ31/STEEP_1.jpg Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1615961865436-B6BXGNTMIXLWXJ200VC8/AMD0002-LUNA_HOLIDAY_1.gif Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1615962054557-RGLXLYA9NRMV3PTXZ6UR/AMD0002_LUNA_SURGE2.gif Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1615961892515-2ASJFP2GYJC22K16QVB6/AMD0002_LUNA_HOLIDAY_FINAL_BOSS.gif Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1615961912332-VRXHANUO1ZDBQG88HGII/AMD0002_LUNA_IOS_HIGHLIGHT_SHRYKU_1x1.gif Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1615962142738-4V7716FZ09KY5VSLAGW6/AMD0002_LUNA_BLOG_MOCK_16x9+copy.jpg Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1615962015589-2WMY7W4XFQJK74CDWI7C/Let%27sPlay.gif Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1615962102742-25YIPXCSSJSH7467EU0M/AMD002_LUNA_WATCHDOGS_ANNOUNCE.gif Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1615961631091-RB6G767MDJE3RWMZ9V7Y/AmazonLuna+copy.jpg Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1615960572474-PHXZU9D7TH7P553XS5WM/amluna.gif Work - Background Amazon Luna set out to launch a cloud based gaming service that makes it easy and accessible for gamers to quickly jump in and play across a range of screens and devices. Initially launching with an ‘early access’ model they challenged us to help bring the product to life on social, while the majority of the public still couldn’t access Luna. https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/7e9024e0-7f2e-4b79-8eae-4f87f80153f6/Booksona+1x1_1.gif Work - Idea: Booksona Booksona took the insight that there was a whole group of potential readers out there, that just didn’t know where to start and made the idea of picking up a book approachable. Through a highly interactive, playful and engaging quiz we asked people a series of questions that in the ended gave them a customized Booksona. Their Booksona not only gives them an a personality type within reading they can identify with, but also unlocks a list of recommendations of books we think they might like as a starting point, all completely custom based on the answers they gave to the quiz. Discover your own Booksona here. https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1675811031707-JCPYO8CLD1AJ8OOYBI3N/Gallery_4.gif Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1675811039971-W41L3PWND35Q5XZY224Y/Gallery_3.gif Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1675811058845-FYR8K3OCKOQNT65NA3EX/Gallery_2.gif Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1675811064288-SIEZF9124FMZVO74DKVY/Gallery_1.gif Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1675799862684-N7X9ERDUENC2EGF68AUW/Booksona_Amazon_Phone_Gifs_1.gif Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1675799862075-1NOZLLIW7MSZQ4SYMHYI/Booksona_Amazon_Phone_Still.jpg Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1675799866618-SMRPM2N4DA1YAY92E7NK/Booksona_Amazon_Phone_Gifs_2.gif Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1a43485f-20a3-4895-b66f-b85810eeb68f/Booksona_1x1_2.gif Work - Background Reading can be a tough thing to get into—people feel like they need to be a “good reader,” and if you’re not, you’ll be judged by those who are. Do you read enough, are you reading books people will think are “deep” enough, etc. This leads to many outside of the bibliophile space feeling like there is too many barriers to picking up a book in the first place—with Amazon Books we set out to change that. https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1ee3e299-ae36-4ca5-8915-28575e565675/Booksona.png Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/719e85ab-5c52-42a5-abe0-c853cb2e9ae1/AMSocialHeader+%280-00-03-23%29.jpg Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/9be6438c-d782-422d-b90c-60ae97eb4fd2/AM_phones.jpg Work - Overview While at Laundry Service, I have lead the creative team on Amazon Music, servicing everything from global campaigns, all the way down to in-the-moment reactive evergreen social content. 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https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/1677178975713-WOXMQLUQP6I5SC91RHRJ/PRIDE_2021_PROUD_VOICES_1X1_Chloe.gif Work https://images.squarespace-cdn.com/content/v1/5a4a92a4d55b416671319ef4/c966ee6c-c91d-4312-862c-21d8cfc0d701/jojo.gif Work - Idea: Bars & nuggets An Amazon Music exclusive series hosted by Bimma Williams featuring rich conversations with a wide range of guests, documenting both the wins, and challenges of their careers to date. 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